This is what cognitive dissonance ...

.
... looks like:

A gay stylist in Santa Fe refused to cut New Mexico Governor Susana Martinez’s hair due to her stance on same-sex marriage. KOB-TV’s Stuart Dyson reports..

Darden apparently feels that it would go against his own personal moral code — his individual conscience — to cut the governor’s hair. He does not see this decision as an act of “intolerance.” In his mind, he believes that to cut her hair would be to co-operate with evil — a kind of sin, if not against God, then against his own reason and beliefs. He may fear that serving to the governor could be misconstrued as an affirmation of her views.

And no one in the press is arguing differently on the governor’s behalf. 

 It was never about civil rights; it was all about having everyone else respect them.

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